“I Can Change The World”


We need to start with ourselves to produce the strength needed to reverse this forecast collapse. To draw energy from our deepest relationship with nature: its landscapes, its colours, its elements. To follow the example of those who, with extraordinary talent, can enable us to see again with open, uncontaminated eyes capable of freeing us of all constraint. We need to kindle that special light inside us before spreading it throughout the world.

We can change.
We can change the world.

“With the 2022 Calendar we want to celebrate the stories of those who, with exceptional artistic talent, dedicate every day of their lives to put into practice what they believe in to make the world a better place. We want to convey a motivational message which explains the possibility of changing ourselves and, all together, of changing the world”. – says Francesca Lavazza, a member of the Group’s Board of Directors.

Three-time Oscar-winning photographer Emmanuel Lubezki – who acquired fame worldwide thanks to his work on films such as “Gravity”, “Birdman” and “The Revenant” – was chosen to shoot the new edition of the Lavazza Calendar, not only for his acknowledged talent, but also for his ability to offer a different, more cinematographic view when it comes to the images that evoke the social and environmental commitment of the protagonists. The Mexican photographer is a master in the use of natural light and he shot the subjects outdoors, at different times of the day. The result is a series of portraits that are almost dreamlike, but firmly rooted in reality, set in places which represent symbols of the climate crisis or that are related to the personality and activity of the main characters, such as the sea for the biologist Cristina Mittermeier or the rock for a strong personality like the dancer Shamell Bell.

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I CAN CHANGE THE WORLD“: the new 2022 Lavazza Calendar
more at lavazza group

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1 thought on ““I Can Change The World”

  1. Pingback: “I Can Change The World” – Blogging Photographer at ChristoPhotos

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