Visual Puzzles

Photography has the unique power to capture the ordinary and transform it into extraordinary visual puzzles.

Helga Stentzel, 2023 Hasselblad Heroine, skillfully wields this power, taking simple everyday objects and turning them into a playful, fun puzzle for the mind’s eye to enjoy.

Helga’s journey into the world of photography began during a semester at St. Martins, where she was introduced to the works of renowned photographers like Man Ray, Nobuyoshi Araki, and David LaChapelle. However, it was the creative vision of Chema Madoz that truly left a mark.

Madoz’s work, characterized by clever and thought-provoking optical illusions captured in elegant black and white, captivated my attention like nothing else.

“I found his ability to transform ordinary objects into extraordinary visual puzzles through his lens truly inspiring. It took me ten years to find the courage to start experimenting with photography myself though.”
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Visual Puzzles
Inspiration in Every Detail
Hasselblad Heroine 2023
Helga Stentzel

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