Above Stockholm

Usually shooting aerial imagery with his feet planted on the ground, Tobias Hägg (Airpixels) traded in his drone for a helicopter ride over Stockholm to get a change of perspective. Capturing the cityscape of the Swedish capital during golden hour with the X1D II 50C without testing it out much beforehand, Tobias aimed to see just what the medium format camera could do in the air. Shooting on both the XCD 30 and XCD 90 lenses, Tobias’ imagery takes us on a journey from above, between Swedish homes and golden-topped trees neatly woven together in combination with wide expanses of the city stretching all the way to the horizon.

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Above Stockholm
by Tobias Hägg

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Yanan Li | From China to Sweden with a Hasselblad

Born in Louyang, China in 1973, Yanan Li fell in love with analog Hasselblad cameras while studying film at university in Beijing, inspiring dreams of moving to Sweden one day. Over 40 years later, Yanan finds himself working as the official photographer for Stiftelsen Silviahemmet – founded and chaired by Her Majesty Queen Silvia of Sweden – as well as for the Nobel Committee for The Nobel Prize in Physiology or Medicine for the Stockholm County and several of the Swedish capital’s notable points of interest. We got the chance to sit down with Yanan and hear his unique story about how he got where he is today in Sweden, which all started with a Hasselblad.

“I take pictures night and day, in winter frost and summer heat, from the royal family’s celebrations to Nobel Prize meetings behind closed doors, from castles to street life. I am so happy with the development of Hasselblad cameras over the years which allows me photograph in all of these environments.”
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Yanan Li | From China to Sweden with a Hasselblad
more at Hasselblad

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Hasselblad X You | What will you create?

Content creator, storyteller, artist, adventurer, urban explorer – no matter how you think of yourself as a photographer, your images have a story to tell. Hasselblad X You is the opportunity for all X System photographers to showcase what you can create with your X1D-50c or X1D II and the artistic process behind your image.

Julius Hirtzberger
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Isabella Tabacchi
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Daniel Rueda and Anna Devís
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Daniel Mercadante
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Swee Oh
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more details at Hasselblad X You

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“Only after we run can we know the joy of wind.”

Sails Chong is China’s top photographer and a Hasselblad Ambassador. Coming from an academic background of Japanese Studies and Fine Arts, he is famous for his photography where he creates surrealistic imagery of the portrait set against a backdrop of visually stunning Chinese aesthetics or breathtaking landscape. Sails Chong believes that photography is a lonely journey, and no glorious booming is possible without years of grinding.

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Sails Chong Photography
via Hasselblad

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The Valley of Litter

Enraged by the abundance of plastic waste taking over our oceans, British photographer and Hasselblad Ambassador Karl Taylor decided to make a drastic statement with his imagery; from volunteers collecting thousands of pieces of garbage from the nearby coastline, Karl staged studio shots using a baby placed at centre stage in this valley of litter. With the Hasselblad H6D-100c as his camera of choice, Karl executed his vision with a superior level of detail and tonal range, creating thought provoking images intended to shock its viewers into taking action for our planet.

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… What was the process behind the second image of a baby laying in an eye-shaped litter design?

We wanted an overhead shot to show the scale and quantity of the items collected. Again, I felt that including a baby would create a stronger message, playing on the concept of our future. Thinking about concepts that related to the future, health and what we choose to ignore, I decided on an eye.
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The Valley of Litter
by Karl Taylor

more at Hasselblad

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Norrhassel

IKEA and Hasselblad introduce NORRHASSEL, a collection of eight selected images captured by photographers who all hold the prestigious title of Hasselblad Master. IKEA, the world’s largest furniture retailer, teamed up with Hasselblad on a journey to democratise art, bringing world-class photography into the homes of those looking to add a unique touch to their interior.

Dmitry Ageev
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Ali Rajabi
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Joachim Schmeisser
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Hans Strand
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Lars van de Goor
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These eight images, photographed by award-winning Hasselblad Masters Dmitry Ageev, Lars van de Goor, Hans Strand, Bára Prásilová, Ali Rajabi, Tom D. Jones and Joachim Schmeisser, range from stunning portraiture to sprawling landscapes to intimate nature and city scenes. The IKEA x Hasselblad limited edition photography collection seeks to share Hasselblad’s passion for photography with the world and offer a wider audience the opportunity to discover new art captured by Hasselblad photographers.

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Norrhassel
via Hasselblad

Hasselblad

There is no better way to appreciate the image quality of a Hasselblad than to have a look at an image on your own computer. Here is a selection of files that showcase the depth and clarity of our medium format camera output.
To get the best results from the RAW files, we strongly suggest opening them in our free imaging software, Phocus.

H6D-100c + HC 2,2/100 © Ming Thein
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X1D-50c + XCD 4/21 © Haitong Yu
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H6D-100c + HC 120 II © Sails Chong
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X1D-50c + XCD 4/21 © Haitong Yu
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H6D-100c & DJI M600 Pro + HC 3,5/50 © Ming Thein
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Sample Images Gallery
more at Hasselblad