So, OneStep 2 or OneStep+?

Inspired by the original OneStep from 1977, the Polaroid OneStep 2 and OneStep+ are analog instant cameras for a new generation. Both have a long-lasting, rechargeable battery and powerful flash. Both are fixed-focus, point-and-shoot cameras. And while one connects to your phone for more creative possibilities, the other connects anyone to instant photography because it’s so easy to use.

OneStep 2: the original way to play.
The OneStep 2 is a back-to-basics camera. You turn it on, point it at your subject and press the shutter. That’s it. Rediscover what it means to capture a moment, on a device that isn’t going to tell you when dinner is, or how to get somewhere. If you like to keep things simple, this one’s for you.
Did we mention it comes in different colors?

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OneStep+: More ways to play.
The OneStep+ has all the same core functions as the OneStep 2, plus (see what we did there?) some extra features and cool capabilities. Like a secondary portrait lens, for sharper close-ups right out of the box. It also connects to the Polaroid Originals app, unlocking 6 new modes. So if you’re looking to take the next step with your photography, or just play with more creative control, give the OneStep+ a shot.
Ready to connect?

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So, OneStep 2 or OneStep+?
more at Polaroid Originals

The Missing Manual: All the techniques you’ve ever wanted to try with Polaroid

Ever wondered what might happen when you push the creative boundaries of our iconic white frame? Polaroid: The Missing Manual offers seasoned instant photographers, creative mavericks and vintage camera enthusiasts alike with ideas of how to re-imagine what a Polaroid photograph can be. We chatted with the book’s London-based author Rhiannon Adam about her motivation to create such a book in today’s digital world, and the techniques she would recommend for newcomers to the instant photography world.

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The Missing Manual: All the techniques you’ve ever wanted to try with Polaroid
more at Polaroid Originals

“Instant: The Story of Polaroid” | Christopher Bonanos

“Pictures in a minute!” In the 1950s, ’60s, and ’70s, Polaroid was the hottest technology company on Earth. They were an innovation machine that cranked out one irresistible product after another. It was even the company after which Steve Jobs is said to have modeled Apple, and the comparison is true. Jobs’s hero, Edwin Land, Polaroid’s visionary founder, turned his 1937 garage startup into a billion-dollar pop-culture phenomenon.

Instant: The Story of Polaroid, a richly illustrated, behind-the-scenes look at the company, tells the tale of Land’s extraordinary and beloved invention. From the introduction of Polaroid’s first instant camera in 1948 to its meteoric rise and dramatic collapse into bankruptcy in the 2000s, Instant is both a cautionary tale about tech companies that lose their edge and a remarkable story of American ingenuity. Written in a breezy, accessible tone by New York magazine senior editor Chris Bonanos, this first book-length history of Polaroid also features colorful illustrations from Polaroid’s history, including the company’s iconic branding and marketing efforts.

Instant: The Story of Polaroid Book
The story of Polaroid is a pretty long one, with lots of ups, downs and in-betweens. Fortunately, Christopher Bonanos wrote this book to sum it all up for you. It tells you the whole story, from Edwin Land’s founding of Polaroid right through the swinging ‘60s, SX-70s, ‘80s heydays and beyond. Not only that, this special edition comes with a colorful slip cover and a 40-page “Faces of Polaroid” booklet – a comprehensive who’s-who of all the people that made the magic happen. Who said learning isn’t fun?

Polaroid mania made indelible, by Jessie Barber (enthusiast and photographer) and Scott Santee (tattoo artist).
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via Polaroid Originals

Polaboy Lightbox Photo Frame

Polaboy Lightbox Photo Frame

Polaboy01aThe Polaroid Polaboy frame is perfect for all who appreciate sophisticated interior design, and want to showcase their memories and favorite images.

Polaboy01bThese large format frames are inspired by legacy Polaroid SX-70 and Spectra cameras. Create your own customized photo frame or browse from a unique gallery of photographs.

Polaboy01cPolaboy Lightbox Photo Frame
via polaroid


Polaroid Socialmatic™ Camera


socialmatic” Socialmatic LLC announces they have signed a MoU agreement with C & A Marketing, the company grants rights to produce and market cameras and accessories under the Polaroid brand owned by PLR IP Holdings, LLC. The specific products covered under the terms of the deal is a new camera named Polaroid Socialmatic™ Camera. The agreement includes items as camera bags, lenses, filters and other camera accessories. “

more details at social-matic