Idea: in the fast-paced city, people always complain about lack of time or space to do more. However, we felt otherwise. Taking this insight forward, we decided to use negative space in our communication to simply illustrate the point. Which proved that there is always room for a pet in their life. The message urged people to attend the Adoptathon.
Publicité, Photographie, Direction artistique
There’s always room for more. Adopt.
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Understanding and using “Negative Space” in photography
Negative space is the area between and around objects in a photo. Use it to see shapes and sizes more effectively, and produce better composed images.
Our brains are full of preconceived ideas about the way objects look, in terms of their size, shape, colour, texture, and so on. Unfortunately these preconceptions distort the way we view a scene, and this can lead to photos which look good in our mind but not so good in reality.
The key to overcoming these problems is to ignore the objects in the scene altogether and instead concentrate on the gaps between and around them. This forces you to pay more attention to your composition, and helps you see shapes and sizes more accurately.
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