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Kate Upton leads the charge of Models who’ve gone crazy for Social Media
With Kate Upton’s selfie-made rise, models are making big moves on social media. But is all that tweeting selling any clothes?
by Jonathan Van Meter — photographed by Mario Testino

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“She’s capitalized on the medium like no one has ever done before,” says John Demsey, group president at Estée Lauder Companies.

via vogue

Love a Good Cause

Love a Good Cause

beanies2This Valentine’s Day, Kate Upton and Neff ask you to spread the love—and the warmth, with a their limited edition beanies. The Neff Hope Love Collection includes two beanies, as seen modeled here on V-Girl Kate.

beanies1Neff will provide a minimum donation of $3500 to Stand Up To Cancer and in addition, for every Kate Upton beanie purchased, 10% of the sale will be donated to Stand Up To Cancer, up to $20,000 while supplies last.

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via vmagazine