Best colours to use on Instagram: The four colours that get the most likes

Over 100 million photos are uploaded to Instagram every day. Beaches, sunsets, hot dog legs, selfies, all vying for Likes. However, according to new research there is a formula to taking the perfect shot.

It’s all in the colour scheme.

Havana is noted for its history, culture, architecture and monuments. Photo: Danita Delimont
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Beautiful view of Vernazza, Cinque Terre. Photo: Afriandi
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A study carried out by the Pantone Color Institute, marketing platform Fohr and Visit Carlsbad has identified the four colours that draw the most engagement from Instagram users. To come to this conclusion they analysed the best-performing posts from 75 different influencers with a following of 50,000 or greater.

A New England farm surrounded by Autumn maples, US. Photo: Ron and Patty Thomas
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Multicoloured houses in La Boca Quarter, Buenos Aires, Argentina. Photo: Chris Coe / Design Pics
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The most popular colours are Rose Dawn (a dusty pink), Ethereal Blue (similar to the shade seen in open skies), Ocean Depths (a teal shade resembling the sea) and Harvest Gold (hinting of autumn shades, sandy beaches and sunsets).

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Best colours to use on Instagram: The four colours that get the most likes
more by Greg Dickinson
at Traveller

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Hashtag Authentic: Finding Creativity and Building a Community on Instagram and Beyond

Instagram is the fastest growing of all social media platforms, with 400 million monthly active users worldwide—half of whom are under the age of twenty-five. While some use the app as a personal networking tool, many also use it to build their creative business endeavours; whether in food and drink or fashion and lifestyle.

Sara Tasker has done just that, and since setting up her account whilst on maternity leave in 2013, has become an Instagram coach, iPhoneographer and social media influencer. Her chronicle of authentic everyday life and her mindful Me and Orla blog has developed into a business in which she provides access to free insta-tips, alongside some hugely popular paid for e-courses for independent creatives.

Hashtag Authentic draws on the lessons Sara has learned over the past five years to provide readers with tips, advice and guidance on how to turn their personal Instagram account into a profitable creative outlet. From visual storytelling and improving photography skills to archiving day-to-day life and changing the work/life balance, this book is both an inspiring manual and an interactive tool for finding an online voice, growing a tribe and becoming an influencer.

Hashtag Authentic: Finding Creativity and Building a Community on Instagram and Beyond
by Sara Tasker
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ISBN 978-1-911127-61-1
Digital edition: 978-1-78131-8-881
Hardcover edition: 978-1-91112-7-611

InstaStyle: Curate Your Life, Create Stunning Photos, and Elevate Your Instagram Influence

Gain Instagram followers, grow your personal brand, and influence others with your authentic personality, beautiful photography, and stunningly curated grid.

Instagram is the place where trends break, tastes are made, and brands are launched. Plus it’s packed with insightful analytics and handy business tools to help you elevate your social media presence to the next level.

Create, connect with others, and share the way you see the world! Whether your passion is fitness, fashion, food, or anything in between, you can turn that passion into a business, inspire others, and meet amazing people. Learn from Tezza (@tezzamb) and her friends how to tell compelling visual stories on the fastest-growing social media platform, with topics including photography tips, brand engagement strategies, and advice for finding management.

InstaStyle is a must-have guide for a booming industry, full of beautiful imagery and easily understood guides to help you achieve your Instagram goals. You’ll learn how you can create an immediately recognizable grid aesthetic and showcase your life while remaining true to your personal brand.

With contributions from successful influencers, you’ll be inspired to curate category-specific content to share with the Insta-universe.

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InstaStyle: Curate Your Life, Create Stunning Photos, and Elevate Your Instagram Influence
via issuu

“Follow Me To” by Murad Osmann

 

muradosmann01 muradosmann02 muradosmann03 muradosmann04 muradosmann05” Photographer Murad Osmann creatively documents his travels around the world with his girlfriend leading the way in his ongoing series known as Follow Me To. Chronicling his adventures on Instagram, the Russian photographer composes each shot in a similar fashion. We see each landscape from the photographer’s point of view with his extended hand holding onto his girlfriend’s in front of him. “

From designcollector.net

Polaroid Socialmatic™ Camera

 

socialmatic” Socialmatic LLC announces they have signed a MoU agreement with C & A Marketing, the company grants rights to produce and market cameras and accessories under the Polaroid brand owned by PLR IP Holdings, LLC. The specific products covered under the terms of the deal is a new camera named Polaroid Socialmatic™ Camera. The agreement includes items as camera bags, lenses, filters and other camera accessories. “

more details at social-matic