The age of influence, it’s said, is upon us.


The age of influence, it’s said, is upon us. Whether on the front row or on the front benches – or simply leaning over our smartphones – we have more eyes on each other than at any time in history. As is also often said these days, it’s a lot.

Of course, in the fashion industry and across social media, the concept of an “influencer” has evolved in a few short years into one that we all fully understand. Many influencers are now stars in their own right, while millions more around the globe, armed with a new handbag and a winning filter, continue to strive for clicks and likes. It’s an important sea change, but I do sometimes wonder how many are doing anything truly useful with this modern superpower.

Emma Watson is one woman getting it right. Since she was cast as Hermione Granger in the Harry Potter franchise 20 years ago (aged just nine), she has been one of the most recognisable faces on the planet. Famous in practically every corner of the world, she accumulated influence the old-fashioned way; coming of age in the digital era means she now finds herself with a cross-platform following of over 100 million engaged and devoted fans. …
Photographer Alasdair McLellan
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The age of influence, it’s said, is upon us.
more in: “Emma Watson Covers The December Issue Of British Vogue”
at vogue

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