Best colours to use on Instagram: The four colours that get the most likes


Over 100 million photos are uploaded to Instagram every day. Beaches, sunsets, hot dog legs, selfies, all vying for Likes. However, according to new research there is a formula to taking the perfect shot.

It’s all in the colour scheme.

Havana is noted for its history, culture, architecture and monuments. Photo: Danita Delimont
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Beautiful view of Vernazza, Cinque Terre. Photo: Afriandi
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A study carried out by the Pantone Color Institute, marketing platform Fohr and Visit Carlsbad has identified the four colours that draw the most engagement from Instagram users. To come to this conclusion they analysed the best-performing posts from 75 different influencers with a following of 50,000 or greater.

A New England farm surrounded by Autumn maples, US. Photo: Ron and Patty Thomas
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Multicoloured houses in La Boca Quarter, Buenos Aires, Argentina. Photo: Chris Coe / Design Pics
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The most popular colours are Rose Dawn (a dusty pink), Ethereal Blue (similar to the shade seen in open skies), Ocean Depths (a teal shade resembling the sea) and Harvest Gold (hinting of autumn shades, sandy beaches and sunsets).

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Best colours to use on Instagram: The four colours that get the most likes
more by Greg Dickinson
at Traveller

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2 thoughts on “Best colours to use on Instagram: The four colours that get the most likes

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