Celebrate 45 Years of History

The SX-70: An original icon

Inventor of the instant camera and founder of Polaroid Edwin Land first introduced the Polaroid SX-70 to the world in 1972. In the years that have passed since its release, it has become known as Land’s greatest invention and the most iconic instant camera of all time.

To mark the 45th year anniversary of the SX-70, Impossible celebrates the enduring legacy of the world’s first folding, SLR, and truly instant camera – and how it changed the world of photography forever.

The SX-70 was the first camera to use Polaroid’s integral instant film formula, which developed photos the moment they left the camera. This original format film with its iconic frame transformed instant photography into a global icon of art, creativity and culture. It’s this enduring legacy that informs everything Impossible does, celebrating the art of instant photography and making real photos.

Celebrate 45 Years of History
The SX-70: An original icon
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In 1972, Polaroid founder Edwin Land introduced the Polaroid SX-70 camera. It was the first ever folding, Single Lens Reflex (SLR), instant camera and also the first to use Polaroid’s integral instant film formula, which developed photos the moment they were shot. The Polaroid SX-70 quickly became a favored creative tool among artists and creatives such as Helmut Newton and Andy Warhol. 45 years later, it’s arguably the most iconic instant camera of all time.