Idea: in the fast-paced city, people always complain about lack of time or space to do more. However, we felt otherwise. Taking this insight forward, we decided to use negative space in our communication to simply illustrate the point. Which proved that there is always room for a pet in their life. The message urged people to attend the Adoptathon.
Publicité, Photographie, Direction artistique
There’s always room for more. Adopt.
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