Introducing «Greenery»


Introducing «Greenery»
A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.

greenery12aPantone Color of the Year 2017
Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.

greenery12bGreenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world.

greenery12c greenery12d greenery12eA life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.

Pantone Color of the Year 2017

images via Vogue

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