Celebrating seven decades of Sony with incredible series of photographs taken on α7 series


Seven inspiring European photographers explored Japan in an attempt to unearth the past, present and future influences of Japanese culture.
As Sony enters its 70th anniversary year, seven high-profile α7 series photographers have visited the homeland of the brand with the mission of capturing the spirit of Japan to foster a greater understanding of the influences that guide Sony to this day. The ‘#ase7ens’ each explored the seven pillars of Sony’s core values and used their full-frame cameras to bring them to life in a range of stunning images.

Sony70aDelivering beauty: @bobbyanwar, a7rii, 135mm F1.8 ZA

Sony70bPassion & Dignity: @neumarc, a7ii, 35mm 1.4 ZA

Sony70cEngineering Excellence: @berlinstagram, a7rii, FE 16-35mm F4 ZA OSS

Sony70dShowing the future: @cirkeline, a7rii, 24-70mm F2.8 ZA

Sony70eEnergy and Excitement: @vutheara, a7rii, FE 55mm F1.8 ZA

— – —

VuTheara Kham (France), Dan Rubin (UK), Ana Barros (Austria/Portugal), Michael Schulz (Germany) Marco Gaggio (Italy), Christina N.Anderson (Denmark) and Bobby Anwar (Denmark/Sweden) immersed themselves in Japanese culture to explore Sony’s well-grounded roots. The results are outstanding images on seven different themes, capturing the many intricacies and complexities that shape Sony’s brand identity.

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