The New Way


An ad agency director and a passinate photographer, Jason Peterson sees the future of advertising photography a bit differently.
by William Sawalich — photography by Jason Peterson

JasonPeterson04aListen up, old guys.
Jason Peterson has a message for you.
The photography world has changed. The days of big budgets for big productions are gone. The future is all about social influence, nimble shoots and doing more work for less money. The good news is that this brave new world is a meritocracy. The talented will thrive. The cream will rise to the top.

JasonPeterson04b JasonPeterson04c JasonPeterson04d— – —

The New Way
more in:
Digital Photo Pro Magazine
May/June 2016

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