Carolyn Murphy‎ by Mario Testino

Swept Away | US Vogue December 2012

From : mode.newslicious.net

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Jean-Paul Lefret | Archanges Urbains

Tout commence par la recherche ou la découverte d’un paysage urbain qui me permet d’exprimer au mieux cette idée d’animisme. … “

Pour détails et autres photos, voir :

http://www.moisdelaphoto-off.org/2012/artistes/2/jean-paul-lefret

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Lara Stone and Laetitia Casta

i-D Magazine #322 / The Wise up issue will be out on newsstands later this week.
Catch more of i-D’s Wise up issue at www.i-donline.com

Models Lara Stone and Laetitia Casta at IMG

Photography Daniele Duella and Iango Henzi

More at : http://models.com/mdx/?p=20009

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Kodak No.1 Circular Snapshots

Today, we take photography for granted. Anyone can take a photograph simply by pressing a button. Yet, it was not always so simple.

The invention of photography was announced in 1839, but during its first fifty years taking a photograph was a complicated and expensive business. In 1888, all this was to change following the appearance of a camera that was to revolutionise photography. Popular photography can properly be said to have started 120 years ago with the introduction of the Kodak.

The Kodak camera was the invention of an American, George Eastman (1854-1932). It was a simple, leather-covered wooden box – small and light enough to be held in the hands. Taking a photograph with the Kodak was very easy, requiring only three simple actions; turning the key (to wind on the film); pulling the string (to set the shutter); and pressing the button (to take the photograph). There wasn’t even a viewfinder – the camera was simply pointed in the direction of the subject to be photographed. The Kodak produced circular snapshots, two and a half inches in diameter.

The Kodak was sold already loaded with enough paper-based roll film to take one hundred photographs. After the film had been exposed, the entire camera was returned to the factory for the film to be developed and printed. The camera, reloaded with fresh film, was then returned to its owner, together with a set of prints. To sum up the Kodak system, Eastman devised the brilliantly simple sales slogan: ‘You press the button, we do the rest.’

From :

National Media Museum

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