Kate Upton leads the charge of Models who’ve gone crazy for Social Media With Kate Upton’s selfie-made rise, models are making big moves on social media. But is all that tweeting selling any clothes? by Jonathan Van Meter — photographed by Mario Testino
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“She’s capitalized on the medium like no one has ever done before,” says John Demsey, group president at Estée Lauder Companies.
This Valentine’s Day, Kate Upton and Neff ask you to spread the love—and the warmth, with a their limited edition beanies. The Neff Hope Love Collection includes two beanies, as seen modeled here on V-Girl Kate.
Neff will provide a minimum donation of $3500 to Stand Up To Cancer and in addition, for every Kate Upton beanie purchased, 10% of the sale will be donated to Stand Up To Cancer, up to $20,000 while supplies last.